The Entrepreneur’s Crucial Why’s

Unlocking Purpose, Resilience, and Entrepreneurial Thinking for Lasting Impact

The Entrepreneur’s Crucial Why’s is offered in two formats: a 3-hour workshop and a 6-month mentorship journey.

The workshop provides an engaging introduction to the core principles, laying a strong foundation for entrepreneurial thinking and purposeful leadership. The mentorship journey then builds on these insights, offering deeper, practical support over time.

While the two are complementary, you can take part in either independently. Both draw directly from Neil Francis’s book The Entrepreneur’s Book – The Crucial ‘Why’ Questions That Determine Success.

A 3-Hour Workshop – Discovering the Foundations of Purposeful Leadership

Why this workshop?
In a fast-changing world, leaders and organisations need more than technical skills or strategies. They need a strong foundation of purpose, resilience, and values to guide decision-making and inspire trust. This interactive 3-hour workshop is a powerful introduction to The Entrepreneur’s Crucial Why’s — an approach to leadership that blends entrepreneurial thinking with empathy and clarity of purpose.

What you’ll gain:

  • A deeper understanding of the “why” that drives your leadership and organisation.

  • Practical tools for aligning decisions with values and purpose.

  • Insights into resilience — how to navigate uncertainty without losing momentum.

  • Fresh perspectives on how entrepreneurial thinking can unlock innovation and growth.

Who is it for?
Leaders, professionals, and entrepreneurs from all sectors — corporate, non-profit, and professional services — who want to sharpen their edge and lead with clarity and confidence.

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A 6-Month Mentorship Journey – Leading with Purpose and Resilience

Why this journey?

Leadership today is demanding. Market pressures, resource constraints, and rapid change can leave even the most capable leaders feeling stretched. The Entrepreneur’s Crucial Why’s mentorship journey equips leaders with the clarity, mindset, and resilience to thrive — and to help their teams and organisations do the same.

Over six months, participants will engage in bi-monthly group mentoring sessions, supported by practical tools, reflective exercises, and peer accountability. Each session focuses on one of the crucial “Why’s” that every entrepreneur and leader must master.

The Journey Covers:

  1. Clarity of Belief, Purpose, and Values – Building your inner compass for tough decisions.

  2. Resilience & Perseverance – Staying focused and motivated in the face of setbacks.

  3. Empathy & Human Connection – Strengthening trust, culture, and relationships.

  4. Innovation & Adaptability – Unlocking entrepreneurial thinking to spot opportunities.

  5. Impact & Contribution – Aligning success with meaningful purpose.

  6. Integration & Next Steps – Crafting your personal leadership roadmap.

What participants walk away with:

  • A personalised Leadership Compass Statement integrating belief, purpose, and values.

  • A resilience toolkit to sustain energy and motivation.

  • Practical strategies to strengthen teams and inspire trust.

  • Fresh ideas for growth and innovation in their organisation.

  • A peer network of leaders committed to leading with purpose.

Who is it for?

Senior professionals, entrepreneurs, and organisational leaders from any sector who want to grow their impact, build resilience, and future-proof their leadership.