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Published September 2018

The Entrepreneur’s Book 

The critical ‘why’ questions for success’

It is a given that if you want success as an entrepreneur you need passion, creativity, spontaneity and bags of energy. Sure, you need to know how to run a business, but it is identifying and answering for yourself the crucial why questions that will lead to successful entrepreneurship. The Entrepreneur’s Book explains what these ‘why’ questions are and why they are so important?

Read a free excerpt of and buy The Entrepreneur’s Book

‘The Entrepreneur’s Book is a fresh take on the question, ‘What makes a successful entrepreneur?’ Neil writes with honesty, humour and humanity about how his recovery from a life-threatening illness led him to a host of entrepreneurs and businesspeople and their experiences of successes (and sometimes failure!).’

Professor Richard T Harrison, Chair of Entrepreneurship and Innovation and Director of the Compassionate Leadership Initiative, University of Edinburgh Business School

‘The Entrepreneurs’s Book is a fresh take on the question, ‘What makes a successful entrepreneur?’ Neil writes with honesty, humour and humanity about how is recovery from a life-threatening illness led him to a host of entrepreneurs and businesspeople and their experiences of success (and sometimes failure!).’

Sir Tom Shebbeare, Chairman, Virgin Start Up

‘It is refreshing to read a book, where the human side of the word “entrepreneur” is front and centre. All too often today’s media present us with a skewed perspective on what an entrepreneur is really all about. And it is not simply money…’

Jim Duffy MBE Co , Founder of Entrepreneurial Spark and author of ‘Create Special’