Publishing October 6th 2022

The Creative Thinking Book 

It is in your DNA, nature and soul.

Everyone is creative. But, here’s the rub: most people fail to achieve their creative potential. That’s important, because all the evidence shows that creativity and inventiveness are crucial for personal well-being, happiness and success.

Read a free excerpt of and order The Creative Thinking Book

‘The Creative Thinking Book carries a fundamental message: we can all be innovators! It is in our DNA to be creative. This message should gladden the heart of any educator. At the same time, it is a call to action to all of us devoting our life to educating future generations – “mothers, teachers, coaches, professors … creativity is contagious… cherish your creative potential and pass it along!’

Dr Sue Rossano-Rivero, Acting Professor for innovation management and business development. FH Münster university of applied sciences, Germany

‘If you ever want to unlock your creativity and know more about how to develop your creative thinking, then go read this book. Neil’s step by step approach and practical tips make it such an easy read. This book offers a refreshing perspective on a subject which so crucial to human potential. I highly recommend it.’’

Dr Catherine Hua Xiang, The London School of Economics and Political Science

‘Neil Francis has done it again! This time he has taken one of my favourite subjects creativity to provide us with a deeper understanding of how it works and to help us all to realise that it is part of our human DNA. Neil provides insights, stories, ideas and strategies to help us all be more creative. And he really helps us understand why we generally think we are not creative by exploring what inhibits our creativity. This is fantastic book I highly recommend for anyone looking to enhance their creativity, all delivered in an entertaining, thought provoking and insightful way. ”

Paul Corke, Author, Speaker, Thought Leader & Influencer